The main tower at the US Playing Card Company in Norwood, served by the aforementioned streetcar line on Park Avenue, looking northeast from Beech Street. This handsome building backs up to I-71 and its "Bicycle" water tower is one of many industrial landmarks that may soon be gone. The company has operated out of this facility for over a century, but they're moving to the suburbs of northern Kentucky, putting the future of this handsome complex in jeopardy.